5 Tips for Fresh Website Content
Keeping your site’s content fresh and exciting can be a challenge, especially in some industries. Here are some tips that will help you do this in even the most challenging industries:
- Make Yourself a Source of News
What is fresher than the news? Nothing, honestly. It is an industry that is constantly updating and changing. Take advantage of this plethora of information by finding something related to your industry and writing about it. Visitors to your site will know the content is fresh as well as understand you are an expert in your industry. Build trust with your users.
- A Fresh Set of Eyes Never Hurts
Even the best writers get jammed up on what to write about occasionally. There is no harm in calling in a guest writer to spice up the tone of the writing pieces and get the excitement flowing again. The other great thing about guest writers is their brain works different than yours, guaranteeing a fresh perspective and new ideas.
- Show Your Industry Involvement
Every industry has events of some kind. Tradeshows, conventions, exhibitions, and any community or industry specific event are great things to share. If you are a leader in your industry or have the desire to be, chances are you or an employee of yours will be attending these events. If so, take pictures at the event, share your experiences. This shows dedication to your industry as well as your drive to bettering your company. That is something any customer or potential customer will want to know.
- Be Persona, Build Trust
The most important thing for a customer is to be able to trust the person or company they are doing business with. Giving a personal touch to your site is a great way to build a little trust by sharing something about yourself. It also gives customers a warmer feeling knowing that your company has people working for it, not machines that just do paperwork all day.
- Put a New Spin on Products and Services
Most of the time, the average consumer wants what you typically sell or offer in the form of a service. There are always those that want something unique. If your product can be used for something unique, you may be able to widen your client base. For example if your business is an upholstery company, maybe your services extend to boats and vehicles, not just couches and chairs. If that’s the case, the general public may not know that. Always give them as much information as needed to widen your client-base to its fullest potential.
